Social networking has transitioned from being a a part time hobby to a full on lifestyle. It has created jobs and industries that were never foreseeable in the past. According to Fred Vogelstein in his article, Great Wall of Facebook, companies can be proactive in their marketing initiatives. They can buy ad space on the networking site and based on recent searches by the user, the company's ad campaign will show up. These targeted ads will lead to more sales and business growth. The downside of this is that users can feel like their privacy is being violated. By sharing the user behavior, Facebook is allowing outside companies to see what their users are interested in. Many users feel like their searches should be private and not sold to other companies as profit.
Another way companies can use social networking is by keeping up with their employees. Since everyone on social media is either posting a status, a picture or a tweet, peers can stay connected with each other. This builds relationships between colleagues making the work environment friendlier and more inviting. According to Clive Thompson in his article, Brave New World of Social Intimacy, some people enjoy being able to see what's going on in other people's minds. By sharing thoughts on social media, colleagues will have more to talk about than just work.
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