Tuesday, November 15, 2016
Advice to Baruch College
Social media has become a widespread and effective way to communicate with people from all around the world. If Baruch College hired me to help with their new media, I would advise them to create Twitter pages for every department and have people from each department monitor the account. This way students and applicants can Tweet the department they have questions for. Since Tweets are public, users can look at old Tweets for answers or Tweet follow up questions they might have. This will reduce the amount of people calling the offices and asking the same questions over and over again. It's an easy and effective way of getting people to engage directly with the school.
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As someone who has waited close to an hour on hold with the Advisement Center at Baruch, I love this concept. The administrators themselves would probably love this idea as they can just have a designated student monitor the page. Some of these departments websites do have FAQ pages but the questions are generic and usually not the answers we are looking for. Twitter also gives the option of "live chatting" trough their messaging system which is also beneficial to both parties. I would also add to that the ability to make appointments via Twitter and keeping us updated in regards to their availability if for example they close early on that specific day. Hopefully this might actually happen one day.
ReplyDeleteI think this is something that is long overdue. It would provide both students and faculty a convenient medium of communication without in person interaction. It would not take much to have someone from the specific department to moderate the Twitter account. Also, a public forum for questions could also be a way that students could post questions for faculty that can be seen by other students, so that the same questions are not constantly asked.
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